On May 14, 2025, Itel unveiled its latest offering, the Itel A90, in the Indian market, targeting budget-conscious consumers with a starting price of Rs. 6,499. This smartphone brings a compelling mix of modern features, including the Aivana 2.0 AI assistant, a 5,000mAh battery, and IP54 dust and water resistance, making it a strong contender in the sub-Rs. 7,000 segment. Designed to deliver value without compromising on technology, the Itel A90 is set to capture the attention of first-time smartphone users and cost-conscious buyers. This article dives into the specifications, pricing, and standout features of the Itel A90, highlighting why it’s a game-changer in India’s affordable smartphone landscape.
Pricing and Availability
The Itel A90 comes in two variants to cater to different storage needs:
- 4GB RAM + 64GB Storage: Rs. 6,499
- 4GB RAM + 128GB Storage: Rs. 6,999
Priced competitively, the Itel A90 is one of the most budget-friendly smartphones offering advanced features in its category. It is available for purchase at authorized retail outlets across India and comes in two stylish colors: Cosmic Black and Aurora Silver. Itel enhances the deal with a free screen replacement within 100 days of purchase and a three-month JioSaavn Pro subscription, adding significant value for buyers.
Detailed Specifications of the Itel A90
The Itel A90 is packed with features that make it a standout choice for budget buyers. Below is a breakdown of its key specifications:
1. Display
The Itel A90 sports a 6.6-inch HD+ IPS display with a resolution of 720 x 1612 pixels and a 90Hz refresh rate, ensuring fluid visuals for scrolling, gaming, and video playback. With 480 nits of brightness and a 90% screen-to-body ratio, the display offers clear and vibrant visuals. Features like Always-On Display and a Dynamic Bar provide quick access to notifications, call alerts, and battery status, improving user interaction.
2. Performance
At its core, the Itel A90 is powered by the Unisoc T7100 octa-core processor, which handles daily tasks like browsing, social media, and light gaming with ease. The device includes 4GB of RAM, expandable up to 12GB (4GB physical + 8GB virtual RAM) via memory fusion technology, ensuring smooth multitasking. Storage options of 64GB or 128GB offer ample space for apps, media, and files. Running on Android 14 Go Edition, the Itel A90 provides a lightweight, optimized software experience tailored for entry-level devices.
3. Camera
The Itel A90 features a 13MP rear camera with advanced image processing and a sliding zoom feature, allowing users to capture detailed photos effortlessly. Whether it’s a group shot or a scenic view, the camera performs well for its price range. An 8MP front camera handles selfies and video calls, supported by features like AI beauty mode, portrait mode, and HDR for enhanced photography.
4. Battery and Charging
Equipped with a 5,000mAh battery, the Itel A90 offers exceptional battery life, easily lasting a full day on a single charge. It supports 15W fast charging, though it includes a 10W charger in the box. This combination ensures users can stay connected without frequent recharges, making it ideal for busy lifestyles.
5. Build and Durability
The Itel A90 is designed for durability with an IP54 dust and water resistance rating, a rare feature in budget smartphones. This makes it resilient against rain, dust, and minor spills. Additionally, an anti-drop case is included to protect the device from accidental drops, enhancing its longevity.
6. AI-Powered Aivana 2.0
The highlight of the Itel A90 is its Aivana 2.0 AI assistant, which brings sophisticated AI capabilities to a budget device. The assistant can:
- Answer queries from documents
- Analyze and describe images
- Make WhatsApp voice or video calls
- Solve complex mathematical equations
This AI integration sets the Itel A90 apart, offering productivity tools typically found in higher-priced smartphones.
7. Audio and Security
The Itel A90 delivers an immersive audio experience with DTS sound technology, ideal for music, videos, and calls. For security, it features a side-mounted fingerprint scanner and face unlock, providing fast and secure access to the device.
What Makes the Itel A90 Unique?
The Itel A90 is more than just a budget smartphone; it’s a value-driven device with premium features. Here’s why it shines:
- Affordable Pricing: Starting at Rs. 6,499, it offers high-end features at a low cost.
- AI Capabilities: Aivana 2.0 brings intelligent functionality to the masses.
- Rugged Build: IP54 rating and an anti-drop case ensure durability.
- Long-Lasting Battery: The 5,000mAh battery supports extended usage.
- Exclusive Offers: Free screen replacement and a JioSaavn Pro subscription add value.
How It Compares to Competitors
In the budget segment, the Itel A90 competes with devices like the Poco C71 (Rs. 6,499) and Redmi A3X (Rs. 5,799). The Itel A90 stands out with its AI assistant, IP54 rating, and 90Hz display, offering a slight edge over competitors. Compared to the earlier Itel A80, the A90 introduces a more powerful T7100 processor and enhanced AI features, making it a significant upgrade.
Who Should Buy the Itel A90?
The Itel A90 is perfect for:
- New smartphone users moving from feature phones, thanks to its simple Android 14 Go interface.
- Students needing a budget device for online learning, social media, and casual gaming.
- Value-driven buyers seeking modern features like AI, durability, and a high-refresh-rate display at a low price.
Itel’s Vision for the A90
Arijeet Talapatra, CEO of Itel India, shared the brand’s goal: “The Itel A90 is crafted to empower users with technology that’s accessible, stylish, and intelligent. With AI-driven features and a robust design, it’s a device that enhances everyday life for our customers.” This vision underscores Itel’s focus on delivering innovative, affordable solutions for Indian consumers.
Conclusion
The Itel A90, launched in India at a starting price of Rs. 6,499, sets a new standard for budget smartphones. With its Aivana 2.0 AI assistant, IP54 durability, 90Hz display, and 5,000mAh battery, it offers a premium experience at an accessible price. Ideal for students, first-time users, or anyone seeking a reliable secondary device, the Itel A90 combines innovation with affordability. With added perks like a free screen replacement and JioSaavn Pro subscription, it’s a compelling choice in the entry-level market. Itel’s commitment to accessible technology shines through, making the A90 a worthy addition to India’s smartphone ecosystem.
