Meta Transitions Threads to Threads.com with Enhanced Web Features in 2025

Meta has recently made a strategic upgrade to its social media platform Threads by changing its official web address from Threads.net to the more straightforward and memorable Threads.com. This move aims to strengthen the platform’s brand identity and improve user accessibility as Threads continues to grow rapidly.

The Importance of the Domain Change

When Threads was initially launched in July 2023, Meta did not own the Threads.com domain, which was held by a startup company. As a result, the platform used Threads.net as its primary web address. However, in September 2024, Meta successfully acquired Threads.com, and the company has now fully transitioned the web app to this new domain. Both Threads.net and Threads.com currently redirect users to the updated site, ensuring a smooth transition and avoiding any confusion.

Having a simple, easy-to-remember domain like Threads.com is a significant advantage. It enhances brand recognition, builds trust with users, and makes it easier for people to access the platform directly. This change also helps Threads compete more effectively with rivals such as X (formerly Twitter), which benefits from a short and iconic web address.

New Features Enhance the Desktop Experience

Alongside the domain update, Meta has introduced several new features to improve the Threads web app, bringing it closer to the mobile app experience:

• Custom Feeds on Web: Users can now view their personalized feeds on the desktop version in the same order as on their mobile devices, offering a consistent experience.
• Quick Access to Liked and Saved Posts: The main menu now includes shortcuts to liked and saved content, making it easier for users to find posts they want to revisit.
• Image Copying for Sharing: Users can copy posts as images, facilitating sharing on other social media platforms like Instagram.
• Improved Post Creation: A new floating ‘+’ button allows users to compose new posts without leaving their current feed, streamlining content creation.
• Multi-Column Layouts: Users can add multiple columns to customize their web interface, enhancing navigation and multitasking.
• Integration with X (Beta): Meta is testing a feature that enables users to import their followed accounts from X, helping them connect with familiar creators on Threads quickly.

What This Means for Users and Meta

This domain transition and feature enhancement demonstrate Meta’s commitment to making Threads a leading social platform. The new domain simplifies access, while the improved desktop features provide a richer, more user-friendly experience. These updates are expected to increase user engagement and attract new users by offering a seamless and versatile social networking environment.

As Meta continues to innovate, Threads.com is positioned to become a central destination for real-time conversations and community interaction, strengthening its presence in the competitive social media landscape.

Summary:
Meta’s shift to Threads.com and the rollout of new web features mark a significant milestone for Threads, enhancing usability and brand visibility while setting the stage for future growth and competition in social media.

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